Healthcare Marketing SIG
Topic: “What does today’s health care consumer look like and how do we engage with them?”
The Healthcare Marketing SIG will focus on marketing challenges facing the healthcare industry in 2014 and beyond. Whether it’s the impact of the Affordable Care Act, the challenge of engaging consumers about their health or new trends in health care marketing, we’ll discuss creative and innovative ways marketers can make an impact on their customers and their businesses.
The Healthcare Marketing SIG meets the fourth Tuesday of each month from 8:00 to 9:00 am at Blue Cross Blue Shield of N.C. located at 1830 Chapel Hill Blvd., Chapel Hill, NC.
Directions and Parking: Take I-40 to exit 270. Turn onto US 15/501(Durham-Chapel Hill Blvd.) headed toward Chapel Hill. Drive over the overpass through the first light. Get in the far left turning lane to turn left at the next light onto East Lakeview Drive (the entrance to Red Roof Inn will be on your left, there is no street sign on the left to indicate the street name). Take the next right on West Lakeview Drive, then turn right into BCBSNC employee parking lot, parking in any of the vacant spaces.
Special Instructions: Attendees will be greeted in the lobby and escorted up to the meeting room by an BCBS employee.
June 24, 2014 - June 24, 2014
8:00 am - 9:00 am
Blue Cross Blue Shield of N.C. Headquarters
1830 Chapel Hill Blvd.
Chapel Hill, North Carolina 27517