February Luncheon: Taking your Marketing from Good to Great – The Journey from Status Quo to ABM 2.0
It’s no longer rare for B2B companies to be actively engaged in an account-based marketing (ABM) strategy, but there are still different shades of ABM success. In fact, there are several common stages marketers might find themselves along the continuum from the status quo to ABM 2.0. In this session, co-founder & chief evangelist of Terminus, Sangram Vajre, will walk attendees through the three distinct phases of status quo marketing, ABM 1.0, and ABM 2.0.
Specifically, Vajre will explain each of these stages through the lens of a maturity curve, and six spectrums of information including: 1) Target, 2) Engage, 3) Activate, 4) Measure, 5) Outcome, and 6) Organizational Readiness. He’ll also give insight into how each of these areas has evolved over the past few years.
Objectives + Takeaways
By attending this luncheon, you will learn:
- How to understand where you are in your ABM journey, and where you should be going next.
- The myth of ABM’s acquisition cost vs. the reality.
- Why it’s imperative you evolve from the status quo to ABM 1.0 to ABM 2.0 in order to find real success with an ABM strategy.
- The role technology plays in this progression, and how to maximize your own tech stack as you evolve.
Featured Speaker: Sangram Vajre — Chief Evangelist, Terminus
Sangram Vajre became the Chief Evangelist of Terminus, a SaaS platform leading the ABM tech movement, not long after cofounding a company and leading Pardot through two acquisitions. Since then, he’s written the textbook on SaaS marketing, launched the world’s #1 marketing and sales community and top 50 business podcast under his #FlipMyFunnel brand, and become a household name in B2B.
February 21, 2019 - February 21, 2019
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55