Higher Education Marketing Link + Think
Marketing effectively to university audiences is a unique niche in the communications world. From students to faculty and staff to alumni to the off-campus community to the media, the need to be consistent in message yet understanding of the specific needs, interests and motivations of each audience creates a wide range of challenges. The Higher Education Marketing Link + Think will dive into these challenges and opportunities.
Rinse and Repeat? How to Tell the Same Stories From Year to Year
Campus life is rich with tradition. As marketers, how can we tell stories of recurring events in new and interesting ways while keeping that sense of tradition alive? We’ll hear from NC State about the annual Krispy Kreme Challenge and from Duke about the annual first-year class photo. Bring your ideas.
Date / Location: This month’s Higher Education Link + Think will meet in the Jeter Room in the Butler Communications Building, located at 3210 Faucette Dr., Raleigh NC 27695.
*Paid parking available
February 19, 2019 - February 19, 2019
8:30 am - 9:30 am
NC State University
Butler Communications Building
3210 Faucette Drive
Raleigh, NC 27695
Free for members and $20 for non-members