Event Marketing SIG
Zig Zibit is sponsoring and hosting this new Event Marketing Special Interest Group! Come join the discussion to learn how to prepare for a trade show or event–from pre show marketing to the follow up afterward. This SIG will be for all event marketers; the seasoned pro who has been organizing trade shows for years, to the marketer who is trying to wrap their head around organizing their very first event. We will look at ways to improve ROI and ensure you are marketing to the right potential clients through use of space and marketing campaigns.
Some principles that we will cover at the new Event Marketing SIG will include:
1. How to prepare for a trade show/event
2. How to measure the success of a trade show/event
3. Strategies for follow through after a trade show/event
4. How to turn leads into sales
Zig Zibit is a full service exhibit house that designs builds and rents custom trade show displays. We offer a full range of portables, graphics in house and account management. We create exhibit envy.
June Topic: How to Make Your Brand Pop
Join Zig Zibit for part 2 of this 3 part series on event marketing. During part 2, we will look at different techniques and tactics to make your event a memorable one–from interactivity to dominating your space. It’s not always about who you meet, but who you remember.
June 2, 2015 - June 2, 2015
8:00 am - 9:00 pm
6541 Meridien Drive, #113
Raleigh, North Carolina 27616