Digital Marketing and Analytics SIG
Join other results oriented marketers for the Digital Marketing & Analytics SIG for an open discussion with AMA members focused on how analytical thinking can inform the marketing process. With the evolution of click tracking and advancement in data collection methods, businesses are able to obtain more customer information than ever before. We’ll explore how analyzing this data correctly informs marketing strategies, letting businesses better acquire and retain customers.
October 24, 2013 - October 24, 2013
6:00 pm - 7:00 pm
502 Rigsbee Avenue