Content Marketing the Open Source Way: Concrete Lessons from Red Hat’s B2B Community-Building – Monthly Luncheon
How Red Hat built a B2B community that averages 400,000 monthly page views
Marketers today need to do more with less, in an increasingly cluttered marketing landscape.
- How can you energize people who already like your product or the things your organization does?
- Have you ever wanted to build a community of rabid fans?
- Or what about a thought-leadership platform for your company?
Over the past five years, Jason Hibbets has been the community manager behind Opensource.com, an online publication focused on highlighting the use of open source methodologies in areas outside of technology. He’ll provide a case study of the content marketing and community building effort for the Opensource.com publication, a project sponsored by Red Hat. You’ll go behind the scenes and see the nuts-and-bolts, the tools, the metrics, and the strategy that’s helped this project grow to over 400,000 page views a month.
BONUS: *You can win a private lunch with keynote speaker Jason Hibbets before his talk on October 16th! For your chance, buy your luncheon ticket by 11:59pm on Friday, September 26, 2014. We’ll randomly select a ticketholder and notify the winner beforehand. Lunch is scheduled for 11:15am on Thursday, October 16, 2014 at Brier Creek Country Club and is subject to speaker availability. AMA may use your name and likeness for publicity purposes. About the Speaker:
JASON HIBBETS Jason is lead administrator for Opensource.com. The community is a project of Red Hat, the billion-dollar software company based in Raleigh. He has been with Red Hat since 2003 and is the author of The Foundation for an Open Source City, a book that outlines how to implement the open source city brand through open government. Jason graduated from NC State University and lives in Raleigh, NC. He has been applying open source principles in neighborhood organizations in Raleigh for several years, highlighting the importance of transparency, collaboration, and community building. In his spare time, he enjoys surfing, gardening, watching football, participating in local government, blogging for South West Raleigh southwestraleigh.com, and training his Border Collies to be frisbee and agility dogs. He likes to head to the beaches of North Carolina during hurricane season to ride the waves.
October 16, 2014 - October 16, 2014
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617