August Workshop – Rapid Content Development: How to quickly put what your audience needs into your message
This workshop is designed to give personal instruction to reach your own communication goals while having fun in the process. You will reach your communication goals in a safe, supportive and highly effective setting with this content development workshop by Alan Hoffler.
This workshop is carefully designed to give you — and/or your team members — actionable tools and techniques guaranteed to increase your content impact. No matter what type of content you have to produce, this highly interactive workshop will help you learn the essentials of developing content that will deliver a clear, concise, and compelling message to your intended audience.
By attending this workshop, you will learn:
- How to utilize a structured method for uncovering an audience’s greatest needs
- How to create a core message to use in all levels of messaging
- How to implement a structure to follow when crafting a message
- How to use a template to move an audience to action
Breakfast and networking opens at 8:30 AM and the program begins at 9:00 AM.
Space is limited, reserve your seat now!
PLEASE NOTE: This Workshop will take place in “The Bridge” conference area of The Frontier in RTP. The Bridge is located on the third floor of the Frontier building. There will be signs directing you to The Bridge.
About the Speaker:
Raised around America’s Space Program, Alan Hoffler has earned degrees in aerospace engineering and applied mathematics, but his true passion is teaching. Midway into his 25 years of training technical corporate audiences, instructing in the college classroom, teaching public high school, and speaking nationally to pilots about flying safety, he discovered the joy in helping others communicate with excellence. He believes that communication has the power to change a person, an organization, a community, and the world. With a coach’s passion, a teacher’s heart, and an engineer’s mind, he creates practical paths to greatness for his clients. His blog reveals his desire to improve himself as well. When he’s not speaking or training, he stays active serving in the local chapter of his professional organization, supporting activities and instructing in his local church, coaching and speaking about youth sports, and dreaming about using the privileges of his commercial pilot’s license. He is the co-author of 6 Steps Forward, a parable about the stages in a man’s life, and author of Presentation Sin, a collection of tips he has learned through his observations as a speaking coach. His most challenging training endeavor is also his most enjoyable – raising two children. You can follow him on Twitter at @alanhoffler.
August 30, 2018 - August 30, 2018
8:30 am - 12:00 pm
The Frontier in RTP -- The Bridge
800 Park Offices Drive
Research Triangle Park, NC
AMA Triangle Members: $25