August Luncheon – Krispy Kreme: 80 Years Later and Beyond
How To Stay Relevant Using Social & Digital Marketing
On July 13, 1937, Krispy Kreme opened its doors for the first time in the heart of North Carolina (Winston-Salem – Salem at the time) as a word of mouth brand and continued that through time. Fast forward 80 years into the future and Krispy Kreme is sharing the Hot Light, creating virtual reality experiences in Angel Grove, creating emoji doughnuts, and more memories. Find out how they stay relevant in culture using social and digital marketing to drive consumer engagement.
In driving relevance, the opportunities have stretched across the globe to expand the brand into six continents where Krispy Kreme has not even had a physical location. Whether it is connecting fans across the globe or connecting while they are the 100th person in line at a new store opening, creating personalized experiences has been key to expanding the brand beyond it’s footprint of 31 countries.
From seeing the Original Glazed doughnut going through the glazer or down the conveyor belt, to creating the world’s largest doughnut box, the social engagements help to remember Krispy Kreme moments and create new ones across the globe. Learn how Krispy Kreme has leverage virtual reality, engaged with live events, and surprised fans across the globe by sharing smiles and joy.
Attendees will see first-hand examples of the brand’s journey through time and into 2017 across the globe touching on key moments. As part of this experience, enjoy a luncheon with the 4-D experience of doughnuts, hats, and expand the senses through fun moments with the brand.
Key Presentation Learning Objectives & Takeaways
- Consumer engagement via personalized experiences
- Measuring the effectiveness of a campaign
- Global opportunities and vehicles to match your brand
Kelley O’Brien, Director of Social Media, Krispy Kreme
Kelley O’Brien is the director of social media at Krispy Kreme. She joined the company in 2011. Kelley and team implement programs and campaigns for the global branded social media channels and branded digital platforms. Kelley and team develop the best practices for the regional branded social media channels across the globe, connecting over 11 million people. Kelley and her team provide strategies to local teams and manage communities living out the brand’s mission to bring joy to fans. Follow her on Twitter @KelleyOb + @krispykreme.
August 17, 2017 - August 17, 2017
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55