April Luncheon: A Fireside Chat on the Critical Role of Marketing in a Growth Company
Looking to scale revenue, get funding from a venture capital or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen (CMO of Bandwidth) will walk you through how to turn your marketing organization into a growth driver during this fireside chat with Derrick Minor (Innovation and Entrepreneurship Manager with City of Raleigh). She’ll also share tips from her experience at five different Triangle-based tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. No matter your level — whether you’re a marketing coordinator, specialist, manager, or beyond — these are tips and tools that will bring value to your team at any stage.
Objectives + Takeaways
As a result of this keynote session, you will walk away with actionable takeaways:
- The marketing KPIs that matter when you’re looking to raise money
- How to build a predictive revenue model
- The importance of brand and positioning
- Tips for better sales/marketing alignment
- Marketing tech stack suggestions
- How to succeed with a limited budget
Featured Speaker: Noreen Allen — CMO, Bandwidth
Noreen Allen is Chief Marketing Officer at Bandwidth, a communications software company based in Raleigh that had its IPO on NASDAQ in late 2017. She’s held leadership positions with both private and public companies in the Triangle over the past 16 years. Prior to Bandwidth, she served as Vice President, Global Marketing for e-commerce software provider, ChannelAdvisor. Before that, she served as Vice President, Marketing for Hosted Solutions, a leader in the cloud computing market that was acquired by Windstream Corp. in late 2010 for $310 million. From 2005 to 2008, Noreen served as Vice President of Marketing for Motricity, a provider of mobile data solutions, where she helped to grow revenue from $10 million to over $100 million prior to the company’s IPO. Before that, she spent five years as Vice President, Marketing with SpectraSite Communications, a wireless infrastructure provider that had its IPO in 2003 and was sold to American Tower in 2005 for $3.3 billion. Follow Noreen on Twitter at @noreena.
Featured Speaker’s Guest: Derrick Minor — Innovation and Entrepreneurship Manager, City of Raleigh
Derrick Minor is the Innovation and Entrepreneurship Manager for the City of Raleigh. He has over 15 years of experience, as an entrepreneur working with other entrepreneurs, across a wide spectrum of industry clusters including technology, consumer products, capital markets, commercial real estate & development, and traditional service-based operating companies. For the last 7 years, his core focus has been on building and expanding a robust network of connections and resources within Raleigh & the Triangle and then leveraging that network to support the local startups, growth-stage companies, small businesses, and the entire technology vertical. In addition, Derrick works to identify gaps and opportunities within the local ecosystem and seeks bring together key partners, including the City of Raleigh, to help fill those gaps and capitalize on those opportunities. Follow Derrick on Twitter at @DerrickMinor.
April 19, 2018 - April 19, 2018
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55