AMA Triangle’s Digital Marketing Boot Camp – Week 1: Marketing Automation with iContact
The Triangle Chapter of the American Marketing Association is proud to present an intensive three-week workshop on Digital Marketing that will set your hair on fire (not really, but you get the idea). Taught by leading digital marketing experts in the Triangle, this exclusive AMA Triangle workshop series will not only make you a better marketer, it will also help make you more marketable when you take the next step in your career.
This week’s workshop: Marketing Automation with Hank Hoffmeier of iContact
For many companies, marketing objectives can be a lot bigger than available marketing resources. Marketers dream big, but they often lack the ability to act big. This can be especially true for small businesses and startups looking to keep up with the big players in their industries. Constrained by limited staffing, time, and financial resources, these companies are still eager to optimize their marketing to a larger scale to meet the challenges of operating in very competitive environments. Enter Marketing Automation — one of the best tools for leveling the playing field for businesses of all sizes. The right email automation strategies can help almost any business to overcome budget and staff restraints, allowing them to better connect with consumers, despite functioning on a smaller scale. In short, automation allows you to think and act big, whatever the size of your organization.
In this workshop session, we will:
- Show how the marketing funnel has been updated for our mobile-first lives
- Review how to build awareness and convert leads into customers
- Demonstrate how marketing automation can help propel users further down the marketing funnel to become customers
Space is limited, reserve your seat now!
About the Speaker:
Hank Hoffmeier is a speaker, an author, and a Strategic Insights Manager at iContact. Through the use of email and social marketing, Hank helps give all marketers what they really want — to acquire more customers, increase revenue, and avoid costly mistakes.
As an Automation and Email Advocate, Hank speaks about it as often as he can. He spreads passion and knowledge at conferences and through local organizations and loves helping small and mid-sized companies grow with the use of digital marketing.
Hank is also the author of The ABCs of the Customer Journey: A Beginner’s Guide to Automation, Branding and Customer Service.
October 23, 2018 - October 23, 2018
6:30 pm - 7:30 pm
First Flight Venture Center
2 Davis Drive
Research Triangle Park, NC
AMA Triangle Members: $50