Engaging students / employees and encouraging involvement is great, but what happens when marketers unintentionally promote the feeling of FOMO (fear of missing out)? Instead, let's talk about how to promote balance to an often overwhelmed audience. Meet fellow professionals and share your ideas for communicating the value of wellness.
It’s difficult for nonprofits and small businesses to relate to companies with hundreds of thousands – or even millions – in their marketing budgets. However, social media is something that can somewhat level the playing field. Jay Dolan with CRISP will guide the group through social media best practices and more. You won’t want to miss this!
Join other results-oriented marketers at the Digital Marketing & Analytics Link + Think for an open discussion on how analytical thinking can inform the marketing process. With the evolution of click tracking and advancement in data collection methods, businesses are able to obtain more customer information than ever before. We’ll explore how analyzing this data correctly informs marketing strategies, letting businesses better acquire and retain customers.
The Future of Branding -- D. Co. spoke with designers and design leaders at nearly a dozen agencies to identify 5 major branding trends for 2017: 1. Brands will radicalize, 2. Brands will finally stop trying to trick consumers, 3. Symbols will become more than graphic icons, 4. The visual language of VR will creep into meatspace, and 5. AI will force brands to examine their ethics. Are the designers right? Or as brand experts, do we feel there is more to the story? Let's talk about what we think the trends will be in the upcoming year and beyond for brand management.
Want to keep up with marketing and creative trends, make networking connections and learn from national speakers? Join Triangle AMA for the third annual High Five Conference
Regaining Trust — Healthcare marketers, who’s in control of your story? You may have noticed that the healthcare industry suffers from a trust issue. Why aren’t we more consistently using effective storytelling to create meaningful connections with our audiences? Let’s discuss ways the industry can chip away at this widespread mistrust and, in the process, regain control of its own story.
How a Hiring Manager’s Pain Can Be Your Gain* — Want to know how to avoid the resume black hole? Master the art of looking at your dream job from the employer’s perspective. Put yourself in the hiring manager's shoes. What do they need to make them successful? What keeps them up at night? You must demonstrate you can meet their needs and help them flourish. *As our way of giving back to the Triangle marketing community, there is no fee to attend these sessions.
Whether or not you're a fan of her catchy tunes or crazy outfits, Lady Gaga takes center stage with her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. In our March luncheon, you will learn how focusing on word-of-mouth marketing and emotional connections can apply to your business strategies.