Crisis and Issue Communications in a Digital Age News now travels at the speed of social. How do your PR and marketing teams keep up with issues, breaking news or crisis situations in the higher-ed setting? This month we're at NC State in the Butler Communications Building located at 3210 Faucette Dr., Raleigh NC 27695.
Join us December 5, 2017 for a free member + sponsor networking event. Show off your go-karting skills and enjoy tasty apps and drinks. Bring a food donation for the Inter-Faith Food Shuttle.
Helpful Tools and Templates Looking back at 2017, the team will review what they've learned and what you'll need to have ready as you dive into 2018.
Integrated marketing strategy stresses the importance of taking a unified and seamless approach to the consumer’s brand experience. An integrated marketing strategy is not an advertisement or media buy. It’s not a press release. It’s not social media. Rather, an integrated marketing approach blends all aspects of marketing communication to serve up a consistent message to your brand’s audience. When done right, your integrated marketing strategy serves as a guide for accomplishing your primary business objectives — whether that be increasing lead flow, improving lead conversion, or growing brand awareness — so that you can align your team around tactics that will work in unison to move the needle on your most meaningful goals.
Marketing automation is the driving force behind organizations with modern revenue engines. In this Link + Think community, we’ll discuss how to keep these complex engines well-tuned and performing at their best. Join us at Oracle + Bronto’s innovative space on the beautiful American Tobacco Campus to link and think with other revenue marketing professionals!
Join us for the December Luncheon featuring Stan Phelps, founder of PurpleGoldfish.com. Stan will show the seven ways to leverage what makes you unique and wonder-full in business. This is the luncheon for you if you want to improve customer retention, drive differentiation and promote word of mouth advocacy.
Regulations and Branding By making tobacco companies follow strict packaging restrictions, we're paving the way to a future where brands no longer reflect our lifestyles," argues Stephen Bayley, following the launch of his new book Signs of Life: Why Brands Matter. Let's discuss how more restrictions and regulations are affecting branding today and how to navigate branding in regulated industries.