Optimizing "New" LinkedIn for Your Career Goals — Have you filled out your LinkedIn profile, but are unsure how to leverage the platform to advance your career? Not feeling caught up with the latest platform updates? John M. O'Connor can help. With his company of 26 years, CareerPro Inc., he focuses on working with progressive individuals to advance their work life mission. He'll share the personal branding and professional networking strategies you need to make the most of your LinkedIn presence. *As our way of giving back to the Triangle marketing community, there is no fee to attend this session.
Our healthcare market is changing in ways that can’t be predicted. Consumers have more power. The lines between the industry’s traditional players are being blurred. With change comes uncertainty. It’s difficult to stay on top of the most effective ways to communicate. At the Healthcare Marketing Link + Think, we will help each other make sense of the craziness by discussing the rapidly-changing best practices for communicating between and among each of the major players in the healthcare industry, including patients, providers, pharma and medical device companies.
Mastermind a Winning Cross-Channel Marketing Strategy with Lauren Prosser, Managing Director, CRISP — In today’s marketing environment, it’s all too common for SMBs and enterprise companies to assess channel investment and performance in silos. Integrated marketing strategy aims to tear down those walls to address marketing channels as a portfolio rather than a singular vehicle. This talk will break down how to formulate an integrated marketing strategy that will move the needle on your top business objectives. Specifically, the talk will touch on the major components of the CRISP integrated marketing plan: from personas and buyer journeys to channel-level analysis and strategy.
Don’t miss the Chief Marketing Officer panel on April 20th to learn how leading companies plan to stay ahead of the evolving industry and their competition.
How many times have you missed the target with a market, customer, or client and not known why? One of the ways to reach someone is to speak directly to their core values. Join AMA Triangle for this insightful workshop! As a marketer, understanding and recognizing Temperament can inform your work and improve your success rate.
This exclusive new members’ event will give you an opportunity to network with fellow marketers in the Triangle, including the Tri-AMA leadership team. As a new member of the Triangle AMA, you’re invited to our VIP Meet & Greet hosted by Capstrat from 8-9am on Thursday, May 4, 2017.