Branding. It sounds simple enough…but what is it really, and how does it help drive marketing strategy? How have the big brands achieved greatness, and what can we learn from them? What hurdles do brand managers face, and what can go wrong? The Branding Link + Think focuses on all aspects of building and maintaining a great brand, from brand strategy and how corporate culture impacts branding, to building brand equity, implementing branding standards and more.
Our healthcare market is changing in ways that can’t be predicted. Consumers have more power. The lines between the industry’s traditional players are being blurred. With change comes uncertainty. It’s difficult to stay on top of the most effective ways to communicate. At the Healthcare Marketing Link + Think, we will help each other make sense of the craziness by discussing the rapidly-changing best practices for communicating between and among each of the major players in the healthcare industry, including patients, providers, pharma and medical device companies.
Harnessing the Power of LinkedIn to Enhance Your Search* — With more than 500 million members worldwide, LinkedIn is the most powerful business-to-business network in the world. Hear how you can harness the power of the social platform to enhance your search and ease the transition. *As our way of giving back to the Triangle marketing community, there is no fee to attend this session.
Join us June 6, 2017 for a free member networking event. Don't miss out on your chance to network with fellow marketers and the first beer is on us!
Integrated marketing strategy stresses the importance of taking a unified and seamless approach to the consumer’s brand experience. An integrated marketing strategy is not an advertisement or media buy. It’s not a press release. It’s not social media. Rather, an integrated marketing approach blends all aspects of marketing communication to serve up a consistent message to your brand’s audience. During this Link + Think, we'll discuss.