Our SIGs have a brand new look — meet AMA Triangle Link + Thinks. These groups go beyond special interests. They’re about new trends, connections and lively discussions. And this doesn’t stop at the meetings. We’ve seen the linking and thinking continue afterward with participants sharing best practices, challenges and more via email and over coffee. So what are you waiting for? Become a part of these communities now! It’s FREE for members and $20 for non-members.
Just one piece of advice from the AMA Triangle team — make the most of these communities by attending different Link + Thinks (it’s all marketing, after all) and be open to sharing and connecting.
Digital Marketing & Analytics
Join other results-oriented marketers at the Digital Marketing & Analytics Link + Think for an open discussion on how analytical thinking can inform the marketing process. With the evolution of click tracking and advancement in data collection methods, businesses are able to obtain more customer information than ever before. We’ll explore how analyzing this data correctly informs marketing strategies, letting businesses better acquire and retain customers.
Date / Location: Meets the fourth Thursday of every month from 6:00 PM to 7:00 PM at Method Savvy, located at 404 Hunt Street, Suite 500 in Durham, NC.
Higher Education Marketing & Communications
Marketing effectively to university stakeholders is a unique niche in the communications world. From students to faculty and staff to alumni to the off-campus community to the media, there are a lot of audiences. The need to be consistent in message yet understanding of the specific needs, interests and motivations of each creates a wide range of challenges. But there are opportunities too — we’ll discuss it all at the Higher Education Marketing Link + Think.
Date / Location: Meets the third Tuesday of each month from 8:30 AM to 9:30 AM. The location rotates from NC State to Duke, so please look at the each month’s individual event for location information.
If you are between jobs, are under-employed or simply want to sharpen your personal branding and networking skills, come join us. The 1st Monday of the month we bring in a speaker to present a topic of interest to job seekers or hold a roundtable discussion. From time to time, company hiring managers may be on hand to share opportunities. As our way of giving back to the Triangle marketing community, there is no fee to attend these sessions.
Date / Location: Meets the first Monday of every month from 12 PM to 1:30 PM at The Frontier (Fusion Room), located at 800 Park Offices Drive in RTP, NC.
Small Business Marketing
It’s difficult for small businesses to relate to companies with hundreds of thousands – or even millions – in their marketing budgets. Join the Small Business Link + Think to share ideas on guerrilla marketing, targeting a niche with a limited budget and more. It’s also a great chance to network with others who understand the unique challenges marketers with limited budgets face. As our way of giving back to the Triangle community, there is no fee to attend for employees of small businesses.
Date / Location: Meets the third Wednesday of every other month from 8:00 AM to 9:00 AM at the Nest Raleigh at 414 Fayetteville St. Raleigh, NC 27601.
Branding. It sounds simple enough…but what is it really, and how does it help drive marketing strategy and tactics? How have small and large organizations built solid positions and brands in their markets, and what can we learn from them? Whether you’re a soloprenuer or brand manager of a Fortune 500 company what are the underpinnings for developing a brand and maintaining the position it has? The Branding Link + Think focuses on all aspects of brand development, from brand strategy and how corporate culture impacts branding, to building brand equity, implementing branding standards and executing marketing strategies that leverage brand assets.
Date / Location: Meets the second Thursday of every month from 6:00 to 7:30 PM at a NEW location, AlphaGraphics Cary 301 Ashville Ave, Ste 121, Cary NC 27518.