Workshop   |  October 8, 2015  |  8:30 am - 11:30 am
DO YOU HAVE WHAT IT TAKES TO BE A GREAT LEADER? FIND OUT AT OCTOBER 8TH WORKSHOP
Ensure you're ready to take the next steps towards becoming a truly great leader. Join Dr. Gary for an interactive workshop at Hilton Garden Inn Southpoint on October 8, 2015. Cost of admission is $15 for AMA members and $50 for non-members.
Workshop   |  August 13, 2015  |  8:30 am - 11:30 am
MARKETING VS. SALES: HOW TO ACHIEVE SUCCESS AT AUGUST 13TH WORKSHOP
Learn how to Achieve B2B Success by Building a Marking and Sales Partnership. This Workshop will take place at Method Savvy on August 13th. Cost of admission is $50 for AMA members and $75 for non-members.
Workshop   |  May 15, 2015  |  8:30 am - 11:30 am
Brand Advocacy and Social Media Marketing
Marketers today have been engaging in a "social media arms race" trying to gain as many fans and followers across their social media channels. Many are realizing that increasing the size of their social communities rarely translates to increased engagement or revenue. The real value of social media marketing comes from identifying your most passionate fans and influencing them to recommend and advocate for your brand, products and services. Are you confusing ‘audience’ with ‘influence’?
Workshop   |  May 1, 2015  |  8:30 am - 11:30 am
Partner Event: Story Mapping Product Experience
In this three hour workshop, you'll learn story mapping by building a simple map collaboratively with others. You'll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You'll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development. For UX practitioners specifically, we'll talk about your role as designer and facilitator to help your organization engage in effective product design.
Workshop   |  March 26, 2015  |  9:00 am - 5:00 pm
Partner Event: Lean for Enterprise Teams
This workshop - designed for VP/Directors of Product, Engineering, & UX as well as product managers, designers and software engineers - teaches how to build a a strong product discovery culture AND how to combine it with an effective delivery strategy.
Workshop   |  November 14, 2014  |  8:30 am - 11:30 am
How to Create a Presentation for Any Audience – Triangle AMA Training Event
Join the Triangle AMA for the first in a series of new workshops aimed to help marketers develop or sharpen skills in many niche areas. Special guest and speaking enthusiast, Alan Hoffler, kicks off our series with Mad Libs for Business – creating presentation content for any audience that engages and emotionally connects.