Monthly Luncheon   |  November 20, 2014  |  11:30 am - 1:00 pm
Mobile Marketing: How B2B and B2C Marketers Can Stay Ahead
Mobile commerce has reached and will soon pass its tipping point: more than 60% of the U.S. population now owns smartphones, and expectations are mounting for everything from customer service to product ordering to work better and simpler on the small screen. Success in mobile commerce will take much more than understanding changes in consumer behavior, social media and mobile apps.
Monthly Luncheon   |  October 16, 2014  |  11:30 am - 1:00 pm
Content Marketing the Open Source Way: Concrete Lessons from Red Hat’s B2B Community-Building – Monthly Luncheon
How Red Hat built a B2B community that averages 400,000 monthly page views. Marketers today need to do more with less, in an increasingly cluttered marketing landscape. How can you energize people who already like your product or the things your organization does? Have you ever wanted to build a community of rabid fans? Or what about a thought-leadership platform for your company?
Monthly Luncheon   |  September 18, 2014  |  11:30 am - 1:00 pm
The HUMAN Brand: Building Customer Loyalty in the Digital Age – Monthly Luncheon
What are the keys to Panera, Starbucks and Hershey’s customer loyalty? As customers, we engage with and become loyal to companies and brands in precisely the same way we do with other humans – on the basis of their warmth and competence. This deceptively simple but important finding by Fortune 500 business executive Chris Malone and renowned social psychologist Dr. Susan Fiske at Princeton University, has enormous implications.
Monthly Luncheon   |  August 21, 2014  |  11:30 am - 1:00 pm
Hot Doughnuts Now! Krispy Kreme shares more than glaze at August 21 lunch
Monthly Luncheon   |  June 19, 2014  |  11:30 am - 1:00 pm
Social Integration – Tales from Travelocity’s Roaming Gnome
The Travelocity Roaming Gnome recently completed a highly successful 3-month integrated social media campaign that awarded two travelers with trips of a lifetime. The effort, which utilized traditional broadcast buys, YouTube, Twitter, Instagram, and Vine, surpassed all metrics for consumer engagement and impressions while doubling the Roaming Gnome’s followers. The campaign cemented the Roaming Gnome’s status as one of the most engaged travel brands on social media and raised consumer brand sentiment across Travelocity social media platforms.
Monthly Luncheon   |  May 15, 2014  |  11:30 am - 1:00 pm
Learn How to Successfully Market to the “Enigma Generation”
While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. Jeff Fromm, EVP at Barkley advertising agency and co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever” shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
Monthly Luncheon   |  April 17, 2014  |  11:30 am - 1:00 pm
How to build fanatical customer loyalty through emotional marketing research
If you analyze the top B2B marketers in the world, you'll find that these top performers aren't just selling a product, they are building a supercharged brand story that amplifies the client's ego. The brand story is so compelling that business buyers see the product as the next crucial step in achieving their personal dream.
Monthly Luncheon   |  March 20, 2014  |  11:30 am - 1:00 pm
Annual CMO Panel – Monthly Luncheon
Don’t miss the Chief Marketing Officer panel on March 20th to learn how leading companies across industries plan to stay ahead of the evolving industry and their competition. C-suite marketing executives will share insights into the future of marketing, how they measure ROI and what new strategies they are using to connect with ever-changing audiences – despite diminishing marketing budgets and resource challenges.
Monthly Luncheon   |  February 20, 2013  |  8:00 am - 9:00 am
Triangle AMA New Member Orientation
We’re so grateful that you’re a part of Triangle AMA, and we’d like to acquaint you with all the ways that the organization can work for you. Since you’ve joined over the past year, we’re inviting you to a special New Member Orientation.
Monthly Luncheon   |  January 16, 2014  |  11:30 am - 1:00 pm
How do you capture the “value” in your B2B value proposition?
All too often, companies spend too much time talking about their capabilities, products, and services, and not enough time listening to the needs of their customers. Come learn how to get THE most valuable customer insight by answering the question: "Do your customers make more money doing business with you versus doing business with your competitors?"