Monthly Luncheon   |  March 16, 2017  |  11:30 am - 1:00 pm
March Luncheon: What You Can Learn From Lady Gaga’s Meat Dress
Whether or not you're a fan of her catchy tunes or crazy outfits, Lady Gaga takes center stage with her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. In our March luncheon, you will learn how focusing on word-of-mouth marketing and emotional connections can apply to your business strategies.
Monthly Luncheon   |  January 19, 2017  |  11:30 am - 1:00 pm
Lenovo’s eCommerce head on 2017 marketing trends
Join us at the January luncheon to uncover the “new rules” of marketing to a more sophisticated, more networked and more connected customer base. We will hear from Ajit Sivadasan, Vice President & General Manager at Lenovo, as he shares how Lenovo is leveraging this knowledge to disrupt marketing while providing more compelling and relevant experiences for their customers.
Monthly Luncheon   |  December 15, 2016  |  11:30 am - 1:00 pm
Monthly Luncheon: December 15, 2016
Join us at the December luncheon for the first ever CEO Panel, a unique opportunity to engage with influential executives in the Triangle. Moderator Brooks Bell and the speakers Chris Chung, Terrence Holt and Suzanne Miglucci are ready to take on your questions. This luncheon experience is sure to inspire you on your own leadership path.
Monthly Luncheon   |  November 18, 2016  |  11:30 am - 1:00 pm
Design Thinking & Behavior Change
Marketing involves trying to change a behavior, no matter what you are selling. When you have a product, you can use features and benefits to influence the change. However, marketing an idea is harder to cut through the noise - that's where Design Thinking can be a very powerful method of persuasion. Join non-profit marketing executive Lawrence Swiader as he shares from his experience with Design Thinking.
Monthly Luncheon   |  October 20, 2016  |  11:30 am - 1:00 pm
Welcome to a Brave New World
Join Geno Church, Lead Strategist and Passion Pirate at Brains on Fire, who will share lessons from his book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, exploring how passion compels brands to go above and beyond. Understanding passion provides actionable insights that empower marketers to authentically connect with the people who love their brands. Come prepared for a hefty dose of social research, a few real-world case studies, and a little bit of brand “community.”
Monthly Luncheon   |  September 15, 2016  |  11:30 am - 1:00 pm
5 Lessons from the Mouse
Join us at the September luncheon to hear real stories from a Disney insider on hiring the right cast members, creating “guestology” for their guests, stumbling into the concept of branding and embracing failure.
Monthly Luncheon   |  August 18, 2016  |  11:30 am - 1:00 pm
The Freak Factor: Discovering Uniqueness by Flaunting Weakness
It’s time to forget everything you’ve been told about achieving personal fulfillment and business success—and instead embrace your weaknesses, own your freak factor. Stop the never-ending personal development on your flaws. Start with your weaknesses and finally find your best productivity and effectiveness.
Monthly Luncheon   |  June 16, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S June Luncheon
Could Your 10-Year-Old Self Drive You to Launch Your Dream Company? Have you dreamed of starting your own business? Hesitant to make the leap? Begin by “building the fort” – a metaphor for thinking as your 10-year-old self, when life was much simpler.
Monthly Luncheon   |  May 19, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S May 19th Luncheon
If your company was a person – what would its personality be? And does the brand match? Instead of listing features and benefits, talk to potential customers like they're human - because they are. And give them a feeling for who you are through your branding and marketing content.
Monthly Luncheon   |  April 21, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S April 21st Luncheon – SOLD OUT!
This event has been sold out! On Thursday, April 21, you can join five top marketing leaders from our community who will provide their insights on the current and future state of marketing. Get ready to hear discussions around technology, storytelling, tactics, and performance measurement as well as professional and personal advice for those seeking a CMO role.