Monthly Luncheon   |  November 18, 2016  |  11:30 am - 1:00 pm
Design Thinking & Behavior Change
Marketing involves trying to change a behavior, no matter what you are selling. When you have a product, you can use features and benefits to influence the change. However, marketing an idea is harder to cut through the noise - that's where Design Thinking can be a very powerful method of persuasion. Join non-profit marketing executive Lawrence Swiader as he shares from his experience with Design Thinking.
Monthly Luncheon   |  October 20, 2016  |  11:30 am - 1:00 pm
Welcome to a Brave New World
Join Geno Church, Lead Strategist and Passion Pirate at Brains on Fire, who will share lessons from his book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, exploring how passion compels brands to go above and beyond. Understanding passion provides actionable insights that empower marketers to authentically connect with the people who love their brands. Come prepared for a hefty dose of social research, a few real-world case studies, and a little bit of brand “community.”
Monthly Luncheon   |  September 15, 2016  |  11:30 am - 1:00 pm
5 Lessons from the Mouse
Join us at the September luncheon to hear real stories from a Disney insider on hiring the right cast members, creating “guestology” for their guests, stumbling into the concept of branding and embracing failure.
Monthly Luncheon   |  August 18, 2016  |  11:30 am - 1:00 pm
The Freak Factor: Discovering Uniqueness by Flaunting Weakness
It’s time to forget everything you’ve been told about achieving personal fulfillment and business success—and instead embrace your weaknesses, own your freak factor. Stop the never-ending personal development on your flaws. Start with your weaknesses and finally find your best productivity and effectiveness.
Monthly Luncheon   |  June 16, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S June Luncheon
Could Your 10-Year-Old Self Drive You to Launch Your Dream Company? Have you dreamed of starting your own business? Hesitant to make the leap? Begin by “building the fort” – a metaphor for thinking as your 10-year-old self, when life was much simpler.
Monthly Luncheon   |  May 19, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S May 19th Luncheon
If your company was a person – what would its personality be? And does the brand match? Instead of listing features and benefits, talk to potential customers like they're human - because they are. And give them a feeling for who you are through your branding and marketing content.
Monthly Luncheon   |  April 21, 2016  |  11:30 am - 1:00 pm
Triangle AMA’S April 21st Luncheon – SOLD OUT!
This event has been sold out! On Thursday, April 21, you can join five top marketing leaders from our community who will provide their insights on the current and future state of marketing. Get ready to hear discussions around technology, storytelling, tactics, and performance measurement as well as professional and personal advice for those seeking a CMO role.
Monthly Luncheon   |  March 17, 2016  |  11:30 am - 1:00 pm
How to Re-Invent Your Marketing to Stay Relevant
We live in a fast-paced world. If you aren't looking ahead then you are falling behind. In order to stay relevant, you want bold thinking, persistence and clear vision.
Monthly Luncheon   |  January 21, 2016  |  11:30 am - 1:00 pm
Build a Multi-Million Dollar Company Without Breaking the Bank
To make it big, you don’t need to spend big. You just need to be smart about your marketing. And there is so much you can do today without spending any of your budget.
Monthly Luncheon   |  December 17, 2015  |  11:30 am - 1:00 pm
The Economy of the Next Fifty Years Will Be Led by Customer Service
Members, register today and receive a free copy of Peter's book, Zombie Loyalists. Don't delay - seats are limited. Forget price, customers today are looking for experiences. And if you do not deliver, your competition is just a click away. Therefore, you have to be providing great experiences at every brand interaction.