Link + Think   |  February 1, 2018  |  5:30 pm - 7:15 pm
February Drink + Think: AMA Triangle’s Happy Hour at The Frontier
Join other marketers for a mix of networking and learning in the heart of the Triangle. This FREE Link & Think event for members and guest happens every first Thursday of the month (except for July and December) at The Frontier in RTP. The first hour of the event is part of The Frontier's happy hour sponsored by AMA Triangle. It will then be followed by a 30-minute keynote and discussion from 6:45 to 7:15 p.m. Topics will include variety of topics geared towards personal, leadership and career development.
Link + Think   |  January 16, 2018  |  8:30 am - 9:30 am
Higher Education Marketing Link + Think
2017 -- Discoveries and Trends With the start of a New Year, we'll use this session to share tools, tips, tricks and cool stuff we discovered in 2017 while looking at upcoming marketing and communications trends for 2018. Bring your discoveries and ongoing challenges. This month's Higher Education Link + Think will be at the Duke Office of News and Communications located at 614 Chapel Dr., Durham NC 27705.
Link + Think   |  January 25, 2018  |  6:00 pm - 7:00 pm
Digital Marketing & Analytics Link + Think
Join other results-oriented marketers at the Digital Marketing & Analytics Link + Think for an open discussion on how analytical thinking can inform the marketing process. With the evolution of click tracking and advancement in data collection methods, businesses are able to obtain more customer information than ever before. We’ll explore how analyzing this data correctly informs marketing strategies, letting businesses better acquire and retain customers.
Link + Think   |  January 24, 2018  |  8:00 am - 9:00 am
Nonprofit & Small Business Marketing Link + Think
#FOMO: The Little Details that Create Share-Worthy Experiences Consumers today value experiences more than things. And, perhaps more than they value experiences, they value sharing them with friends, giving way to the infamous #FOMO hashtag. #FOMO–fear of missing out–is one of the new goals for event professionals. Do your events trigger #FOMO for those who have missed out? Ours do. Evan Carroll, the mastermind behind several North Carolina events, including the uber-successful High Five Conference, will share how #FOMO should be your new experience strategy. They’ll cover how the little details are the key to getting your attendees to share, triggering #FOMO and driving more attendees to your events in the future.
Link + Think   |  January 9, 2018  |  6:00 pm - 7:00 pm
Marketing Automation Link + Think
10 Marketing Automation Trends for 2018 Learn about and discuss trends shaping the future of marketing automation and demand generation. We'll cover the top 10 trends (some on their way up, some on their way out) that professionals need to be mindful of going into the new year. As always pizza is provided at our American Tobacco Campus headquarters!
Link + Think   |  January 8, 2018  |  12:00 pm - 1:30 pm
Transitions Link + Think
Headhunters - The Pros, Cons and Tips to Getting Their Attention Let's get answers to all the questions surrounding recruiters and headhunters. What types of recruiters are out there? Which ones should you look for? Are there any cons to working with a headhunter? Who pays for the recruiter? How can you stand out in a crowded marketplace? Lindsey Johnson has worked in marketing and recruiting with a variety of companies, from startups to Fortune 100 and across industries including software, healthcare and hospitality. She uses her experience as a headhunter and as a recruited candidate to help other professionals navigate the market with ease. As our way of giving back to the Triangle Marketing Community, there is no fee to attend these sessions.
Link + Think   |  January 4, 2018  |  5:30 pm - 7:15 pm
CANCELED DUE TO INCLEMENT WEATHER: Drink + Think, AMA Triangle Happy Hour at The Frontier
Join other marketers for a mix of networking and learning in the heart of the Triangle. This FREE Link & Think event for members and guest happens every first Thursday of the month (except for July and December) at Park Center in RTP. The first hour of the event is part of The Frontier's happy hour sponsored by AMA Triangle. It will then be followed by a 30-minute keynote and discussion from 6:45 to 7:15 p.m. Topics will include variety of topics geared towards personal, leadership and career development.
Link + Think   |  January 26, 2018  |  8:00 am - 9:00 am
Branding Link + Think
Regulations and Branding By making tobacco companies follow strict packaging restrictions, we're paving the way to a future where brands no longer reflect our lifestyles," argues Stephen Bayley, following the launch of his new book Signs of Life: Why Brands Matter. Let's discuss how more restrictions and regulations are affecting branding today and how to navigate branding in regulated industries.
Link + Think   |  December 12, 2017  |  6:00 pm - 7:00 pm
Marketing Automation Link + Think
Marketing automation is the driving force behind organizations with modern revenue engines. In this Link + Think community, we’ll discuss how to keep these complex engines well-tuned and performing at their best. Join us at Oracle + Bronto’s innovative space on the beautiful American Tobacco Campus to link and think with other revenue marketing professionals!
Link + Think   |  December 8, 2017  |  8:00 am - 9:00 am
CANCELED – Integrated Marketing Strategy Link + Think
CANCELED - but we'll see you in January!