American Marketing Association Blog

Confessions of a Content Whisperer – Cracking the Code to Extracting Data from Your Technical Team

Jan 262019 0Comments

Tags: content writing, Danielle Gray, Digital Media, in-house personnel, personas, team meetings

Confessions of a Content Whisperer – Cracking the Code to Extracting Data from Your Technical Team

Why is getting info from your techies so hard? As marketers, we often don’t get the credit we deserve, so we must seek new approaches for content extraction. Danielle Gray, Content Marketing Strategist of DG Marketing Company, believes that identifying office personas and seeking their help in the right setting can yield dynamic content. We’re […]

Jan 032019 0Comments

By: Guest Contributor

In: Professional Development

Tags: Introspection, New Year's Resolutions, Personal Growth

One Word Can Change Your Year

There is something motivating about the beginning of a new year that makes us want to start again, with a promise to do better than last year. Millions of Americans take up the annual ritual of setting New Year’s Resolutions. We are hopeful and excited as we review our list of ambitious goals. Only to […]

Top 10 Marketing Tips for Business Growth

Dec 242018 0Comments

By: Guest Contributor

In: Marketing

Tags: brand, ppc, SEO, social media, target audience

Top 10 Marketing Tips for Business Growth

An online marketing presence is absolutely unavoidable nowadays. Whether you have a physical store or just a website, you have to advertise your products and services. Digital marketing has become an indispensable tool for business growth. However, things may seem a bit complicated, which can hinder the growth of your business. If you’ve ever struggled […]

How to Boost Employee Buy-In and Give Back Over the Holidays

Dec 072018 0Comments

By: Guest Contributor

In: Chapter News, Social

Tags: charity, volunteer

How to Boost Employee Buy-In and Give Back Over the Holidays

It’s not surprising to see productivity wane as we approach the end of the year. Employees get distracted by the lure of both being strapped for time and anticipating vacation days on the horizon. Remind them you care and keep them excited about coming to work each day by promoting fun ways to give back […]

Nov 162018 0Comments

By: AMA Triangle

In: Marketing

Tags: content, promotion

How to Grow Your Brand Through Employee Advocacy

As marketers, we’re constantly looking for new ways to reach our target audiences. Whether it be social media or an app, there are countless opportunities for brand building. And effectively using all channels is what ultimately determines success. However, there is one avenue many companies don’t pursue: employee advocacy. This often gets pushed to the […]