From globalization to technology, today’s successful marketers are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in marketing and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on […]
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As an owner of an online business, you know that guessing is something that you should minimize to ensure that you’re going in the right direction. Especially when it comes to figuring out what your existing and potential customers are thinking. Unfortunately, you’re not a mind reader, but knowing what your customers think gets you […]
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Whether you’re a small business owner or an entrepreneur preparing to launch your first product, there’s no getting around the importance of digital marketing. There’s also no doubt that mobile devices play a huge part in how you conduct your business. One way in which mobile technology affects how you build your brand comes in […]
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The Content Market World Conference and Expo will be held September 4-7, 2018 in Cleveland, Ohio.This is the largest marketing event of the year. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to […]
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On Thursday, May 18, The AMA Triangle hosted their signature event, the “CMO She-Suite Panel” that featured four dynamic female Chief Marketing Officers (CMOs). Special kudos to our astute moderator, Angela Connor,vice president of business development and audience engagement at Gelia, Inc, who provided lots of insight and laughter. Marketing Careers are not always a […]
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