It’s not surprising to see productivity wane as we approach the end of the year. Employees get distracted by the lure of both being strapped for time and anticipating vacation days on the horizon. Remind them you care and keep them excited about coming to work each day by promoting fun ways to give back […]
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As marketers, we’re constantly looking for new ways to reach our target audiences. Whether it be social media or an app, there are countless opportunities for brand building. And effectively using all channels is what ultimately determines success. However, there is one avenue many companies don’t pursue: employee advocacy. This often gets pushed to the […]
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While I’ve known about Geo-location for quite some time I had rarely used it in the past other than Google Adwords or Face Book. But there’s a newer platform, Simplifi, that is more concise, accurate, and less expensive. For marketers with strapped budgets Geofencing is a great way to get in front of your audience, […]
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From globalization to technology, today’s successful marketers are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in marketing and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on […]
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As an owner of an online business, you know that guessing is something that you should minimize to ensure that you’re going in the right direction. Especially when it comes to figuring out what your existing and potential customers are thinking. Unfortunately, you’re not a mind reader, but knowing what your customers think gets you […]
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