As marketers, we’re constantly looking for new ways to reach our target audiences. Whether it be social media or an app, there are countless opportunities for brand building. And effectively using all channels is what ultimately determines success. However, there is one avenue many companies don’t pursue: employee advocacy. This often gets pushed to the […]
Continue ReadingWhile I’ve known about Geo-location for quite some time I had rarely used it in the past other than Google Adwords or Face Book. But there’s a newer platform, Simplifi, that is more concise, accurate, and less expensive. For marketers with strapped budgets Geofencing is a great way to get in front of your audience, […]
Continue ReadingFrom globalization to technology, today’s successful marketers are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in marketing and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on […]
Continue ReadingAs an owner of an online business, you know that guessing is something that you should minimize to ensure that you’re going in the right direction. Especially when it comes to figuring out what your existing and potential customers are thinking. Unfortunately, you’re not a mind reader, but knowing what your customers think gets you […]
Continue ReadingWhether you’re a small business owner or an entrepreneur preparing to launch your first product, there’s no getting around the importance of digital marketing. There’s also no doubt that mobile devices play a huge part in how you conduct your business. One way in which mobile technology affects how you build your brand comes in […]
Continue ReadingThe Content Market World Conference and Expo will be held September 4-7, 2018 in Cleveland, Ohio.This is the largest marketing event of the year. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to […]
Continue ReadingPanel Will Feature Exclusive Marketing Insights from the Triangle’s Leading Female Executives Get ready for a few of the area’s female marketing powerhouses to drop some serious knowledge. On Thursday, May 17th, the American Marketing Association’s Triangle Chapter will host its first-ever signature event, the CMO She-Suite Panel. Taking place from 6 to 9 p.m. […]
Continue ReadingTry to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier […]
Continue ReadingThis post contributed by Gloria Kopp. Gloria is a digital marketing consultant at Ukwritings. She is an author of Studydemic educational blog and is an expert writer at Microsoft and Bigassignments blog. Your email list is one of the most important marketing assets your business has. You might find that you’re spending most of your time on your social media […]
Continue ReadingAMA Triangle’s New Member Meet and Greet event will give you an opportunity to network with fellow marketers in the Triangle.
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