This post contributed by Gloria Kopp. Gloria is a digital marketing consultant at Ukwritings. She is an author of Studydemic educational blog and is an expert writer at Microsoft and Bigassignments blog.
Your email list is one of the most important marketing assets your business has.
You might find that you’re spending most of your time on your social media accounts, your PPC campaigns and your local advertisements, you might be starting to neglect your mailing list. However, if used effectively, you can maximise your web traffic, your customer interest and your overall revenue.
And at the end of the day, this all comes down to how well you use marketing automation. To help you get started, here are seven email marketing automation tips you need to know.
#1 – Segment Your Email List
Many businesses have customers on their email from all demographics. Let’s imagine you own a clothing company. You could have 25-year-old females who are going to need to be engaged as customers in different ways to how you would engage a 65-year-old male.
By segmenting your email list, you can divide your subscribers into individual lists, allowing you to create custom content for each demographic so you can target and advertise more effectively.
#2 – Test Your Timing
There are countless articles and blog posts that explain when the absolute best time is to send your emails for the most optimal open rate. However, as you would imagine, every single business has a different mailing list, so there is no universal solution.
“The only option is to test for yourself. Try sending out your emails at different times of the day and then record the records. This means you’ll be able to discover your best sending times for yourself, ideal for maximum engagement” – explains George Floyd, an Email Marketer at Resumention.
#3 – Take Personalized Further with Content
Nowadays, customers expect a personalized experience. The technology is there, and it’s already being implemented far and wide. As a business, you need to make sure that you’re keeping up with the times. Otherwise, you run the risk of falling behind your competitors.
You can personalise your email content using marketing automation based on a tonne of variables that include location, current events, stock market trends, and even local weather. This is a great way to make your email content more customised and more connectable for your readers.
Don’t forget that you can use tools to help you create lots of these high-quality emails. For example, Grammarix is a simple and free grammar checker tool that helps you to make sure your emails are accurate and readable. You can also use tools like Essayroo, as recommended by Best Australian Writers, can also help you with your content editing process.
#4 – Allow Your Subscribers to Manage Their Preferences
Your customers expect the best experience possible when interacting with your business. So, if you want to be running the most effective email automation campaign possible, you’re going to need to let your customers take back control over their preferences.
Let them send you information on how often they want to be contacted. Allow them to tell you exactly what topics and subjects they want to hear about, and you’ll be able to provide an even better experience than you imagined.
#5 – Whittle Down Your List
How big is your current email list? Do you have a select couple of hundred people or hundreds of thousands of loyal followers? There are many customers out there that will sign up once and then never interact with your business again, so while not streamline your list so you can market to people that are genuinely interested in what you have to offer.
“This can be done easily by sending out what is known as a ‘break up’ email. This is where you unsubscribe people that haven’t engaged with your emails in a long time, removing them from your list, unless they take action” – says Walter Thomas, a Digital Marketer at Assignment help.
#6 – Craft Smart Auto-Responses
There is so much you can do when it comes to email marketing automation. Not only will you be sending out emails to your customers as a way of contacting them, but you’ll also be replying to them when they get in contact with you.
For example, you could set up smart and automatic responses when people buy something from your store, receive help from your customer service team or in other ways get in touch. These are commonly referred to as ‘Triggered’ emails and, when written professionally, they can provide huge benefits to your overall customer experience.
If you want to take your automatic responses to the next level, why not use the tools that are available to you? Sites like State of Writing and Boomessays, as recommended in the ‘Write My Article’ post featured on the HuffingtonPost, you can craft professional responses that will enhance the way you talk to customers.
#7 – Ask Your Subscribers What They Want
This may seem like a fairly obvious point to consider, but it’s also one of the most important. There’s no better way to give your customers what they want that simply asking them, so you can make sure. While this may seem like a really basic form of market research, it’s also one of the most effective.
After the confirmation email, the first email that a subscriber would receive is one asking them what contact they want, what they are interested in and, in short, all the information you need to know in order to segment your subscribers professionally. This creates a much better and customized experience for your mailing list followers.