As a marketer who has worked both in the agency and corporate world and is now freelancing, I have always found professional organizations (like the Triangle AMA) incredibly valuable. Whether you’re looking to network, learn more about a certain subject or expand a skillset, there are many reasons why a professional trade association is right for you.
Here are five reasons why you should consider joining one:
Meet New People
You never know when you’ll meet your next boss or make a connection for that perfect job. Joining a professional group puts a large number of people at your fingertips that you might not otherwise have access to.
Get Good Ideas
You have goals− to increase sales, up engagement and make more money for your company or client. Attending professional meetings gives you access to new ideas, best practices and the latest technologies. It may even give you new inspiration for your next campaign.
Hear from High Profile Speakers
Because of the groups I’m part of, I’ve been able to hear from speakers like Peter Shankman, Scott Stratten and heads of major companies. In my day-to-day job, I doubt I will have similar opportunities.
Learn New Skills
Most professional organizations operate with volunteers. If you want to practice a new skill or expand into new areas, getting involved with an organization and volunteering is a solid strategy for professional growth.
Pinterest, Twitter, Facebook advertising… marketing technologies are always changing. Being part of a professional organization allows you to keep your finger on the pulse of all that is new.
There are many associations and groups here in the Triangle worth checking out. Triangle AMA, of which I’ve been a member since 2005, has been my top pick for years because it offers exceptional programming. The topics covered at its monthly luncheons and daylong bootcamps have allowed me to stay abreast of all things marketing.
What groups have been most valuable to you?
This blog represents the thoughts and opinions of the writer and/or any references quoted, not those of the Triangle Chapter of the American Marketing Association.