Whether you’re a small business owner or an entrepreneur preparing to launch your first product, there’s no getting around the importance of digital marketing. There’s also no doubt that mobile devices play a huge part in how you conduct your business. One way in which mobile technology affects how you build your brand comes in the form of marketing apps–essential tools that can help your business grow.
While it is important to maintain an online presence, it’s just as important to gain an understanding of how those efforts are affecting your bottom line. Adjust is an app that gives business owners a grasp on how their marketing campaigns are translating to a positive ROI. The app helps by identifying how users are finding your site, what search behaviors are affecting their use of your site, and how reviews are affecting your business. By letting you track customer actions, you’ll get a better grasp of what campaigns are working.
Here is another app that lets you track your customers online, but this one does so by specifically tracking your mobile advertising campaigns. The app lets you see how your campaign is performing across several social media platforms and multiple sites. The app’s Mobile Marketing Console makes it easier to track data, providing all of the tools you need to measure customer engagement through every step of the process. Tune provides attribution analytics, as well. Simply put, this lets you see which marketing channels (paid advertising, social media posts, etc.) are giving you your highest ROI. Tune also allows you promote your own app through its in-app marketing feature.
Text messaging advertising is the newest marketing trend and Tatango makes it easier for you utilize it. One of the biggest challenges for businesses is getting a short code phone number, which enables them to send out mass SMS messages. Tatango is short code provider, so you can obtain a unique code for your business in just days. Normally, it can take up to several months to receive a code. The app also includes a full interface that lets you easily draft your mass messages and view analytics to see how your SMS marketing campaign is performing.
Another great app for marketing your brand is Buffer, which acts much like a live social media manager. The app enables the sharing of posts across multiple social media platforms simultaneously, making it easier to engage with your followers. Additionally, posts can be scheduled for specific times. This is important, because, as your analytics will reveal, your posts will perform better at certain times of the day or on specific days of the week. For instance, if you get better interaction from your posts on Wednesdays at 3:00 a.m., you can schedule your posts to be shared at that time. If you’re unsure about the best times to post, let Buffer handle that as well.
Until now, the focus has been on bringing your content to social media platforms. Tint does the opposite. It lets you choose the content that will appeal to your website visitors and embeds a feed that shares those posts right from your site. The posts are drawn from a variety of social media platforms, so you won’t strictly have to rely on Facebook or Twitter. The feeds can be embedded on sites like WordPress, Wix, and Tumblr, or they can be embedded in mobile apps, video walls, or your own social media pages. The advantage to this capability is that it will keep your visitors on your site longer, which boosts the possibility of better engagement with your brand.
There are many more apps that can help you market your product and build your brand. In today’s global marketplace, it is important to access innovative technologies and marketing apps can help you get ahead of the competition. If one app isn’t to your liking, look for others. Or you can just use the 5 you’ve just read about.
Kyle Schwartz is a professional blogger who writes for ZipRecruiter, a leading job platform for job seekers and businesses.