Part 1 of this blog, published Tuesday, I provided the initial framework to help new college graduates begin thinking about what type of marketing job they really want – including an activity to get them started. Here’s how to put that plan into action.
Step 3: Find the people, who will help you get there
- Set up informational interviews with alumni and other professionals. Meet people, who do what you want to do, learn about potential openings and impress them with your potential. I’m more likely to recommend someone I met, who impressed me, than to recommend someone, who cold-emailed me without any context.
- Plan a budget for your job search. Finding a job in marketing isn’t free. Mealtime networking events can cost $20- $50. Meeting people at Starbucks will cost $5-$10 plus gas. Joining marketing trade associations to receive member-only discounts and access (like Triangle AMA’s monthly SIGs) cost money, too. I also recommend marketing students get business cards with basic contact information, so they have something to exchange when they meet people.
- Read marketing and career blogs. Alison Green shares career and job-search advice at AskAManager.com. I’ve written over a dozen articles sharing marketing job-search advice on my blog. Triangle VP of Marketing and Communications and former agency owner, Christina Motley, also provides tips about LinkedIn Best Practices to Help Recruiters Find You, Learn How to Interview To Get the Job and Negotiate Salary, Why Everyone – Including Job Seekers – Need a Social Media Presence, Brand Building Job Search Strategies and more at www.christinamotley.com.
- Follow-through on what you start. When someone asks for help and then disappears after I agree to help, I wonder what’s going on. When I make an introduction and the person never follows up, I’m not going to make additoinal introductions. Flakiness is never a good quality, especially when it comes to finding a job.
Optional Homework: Three action items for long-term success
I encouraged the audience of the NC State University AMA Chapter members to do, yes, even more “homework.”
- Write a list of the obstacles you need to overcome.
- Look up two college graduates, who experienced success in landing the jobs they wanted – Clair Fabrizio (Meredith College) and Meghan Prichard (UNC). Analyze what you think they did to get where they are today.
- Create a LinkedIn account, if you don’t have one already.
I offered a bonus to the first two students to email me all three items, which was, a free, one-on-one custom career consultation. I also said I expected them to figure out my email address – not because it’s hard to find, but because companies want to hire people who take initiative.
Out of 40 people in the audience, I only received emails from two students, Ashley Towne and Emily Weber. But extra credit goes to Kierstin Chambers, a sophomore, who came up to me afterwards and said, “I probably won’t be one of the first two to contact you, but can we meet anyway?” Of course, I immediately said yes! Why? She simply took the initiative to ask!
Again, please submit your advice. What’s one tip you have to help college students find their marketing dream job? Tweet to @TriangleAMA #triama.